Everyone and their mother is joining Facebook, Twitter, Instagram, Pinterest, LinkedIn and all the other social media sites that you can think of. So as a business owner, it only makes sense that you should be on them, as well. After all, sometimes you have to bring the clients to you and sometimes, more often than not in our society, you have to go to them. This may seem like a daunting task, but getting social media exposure for businesses is becoming easier as the platforms continue to expand, both in their interests and their users. Once you’ve signed up for as many social media sites as you can manage, the real work begins.
The 4 Best Ways to Get Social Media Exposure:
- Attract the Media. Seek out local and national news media outlets and follow them on social media channels. Interacting with journalists, hosts and producers is very important. This will not only bring attention to your business, but attract new clients as well.
- Tell Your Story. People love a good story. Most of the time, no one cares about a product until after they’ve purchased it. However, you have to get them to invest in in first and the best way to do that is to hook them with a story. Something that they can remember, tell to their family and friends, and something that will make them think of you the next time they need a product or service you offer.
- Podcasts. Despite rumors of radio dying out, people still love listening to the radio and with the ever-growing popularity of podcasts, which are basically topic focused mini-radio stations, your business needs to join that community. Start your own podcast or guest star on one. This will help audiences see you as an expert in your field, which will in turn make them want to seek you out.
- Syndicate Your Work. Becoming a syndicated columnist or blog post contributor for a large platform will give you access to millions of potential clients and draw a large audience to your website and/or business.
It might not be possible or even make sense for you tackle all of these ways at the same time. A better idea would be to start with one and do it well. Then slowly work your way through the list. This could be a more feasible task for you and a natural progression for your business’s growth.